What does a Social Media Manager Actually Do? (And Do You Need One?)

If you're running a business in 2025 and feel like you're constantly behind on social media, you're not alone. One of the most common questions we get is: "What does a social media manager actually do?" Spoiler alert: it’s a lot more than just posting pretty pictures.

What People Think We Do:

• Post a few times a week

• Add a trending song

• Toss in a hashtag or two

  
  

What We Actually Do:

• Strategy Development: We figure out why you're posting and who you're posting for.

• Content Planning: We map out your content calendar weeks in advance based on launches, seasons, and trends.

• Creative Direction: From colors to captions, we create a cohesive, scroll-stopping brand.

• Scheduling & Posting: We automate your posts so you stay consistent without lifting a finger.

• Analytics: We track what's working and tweak the strategy accordingly.

• Community Management: We reply to DMs, comments, and make sure your audience feels seen.

  
  

So… Do You Need One?

Here are some signs:

• You’re overwhelmed or inconsistent

• You’re not getting engagement

• You don’t know what to post (or when)

• You want your brand to look and feel more professional

  
  

Hiring a social media manager frees you up to focus on running your business—while we make sure it looks amazing online.

Want to see what we can do for you? Book a free discovery call with Tap to Heart.

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