Instagram Engagement is Down— Here's What to do Instead.

If your Instagram engagement has tanked recently, you're not alone. Algorithms are changing, and let’s face it—so is your audience’s attention span. But before you panic or give up, here’s what to try instead.

Common Engagement Killers:

• Posting without purpose

• Inconsistent visuals or brand tone

• Ignoring your audience (no DMs, no replies)
  

What Actually Works Now:

• Authentic Reels: Don’t over-edit. Just talk to the camera like a friend.

• Carousels with Value: Educational, relatable, controversial or funny carousels keep people swiping.

• Behind-the-Scenes Content: Show your process, your team, or even your workspace.

• Ask Questions: Polls and open-ended captions drive conversations.
  

Our Tap to Heart Fix:

We help brands tell stories in a way that feels human—not salesy. We use strategy, design, and trends to spark real connection—and it works.

Ready to stop posting into the void? Let’s chat about how Tap to Heart can help you rebuild that engagement, one scroll-stopping post at a time.